Hollywood
Green is beautiful

Have you ever been explained by Cameron Diaz and Justin Timberlake that switching the light off when you leave a room can save the planet? Well, I’ve been. Nothing personal. It was on MTV a few months ago. It almost made me feel like switching the lights on in every room, even those where I was not.
Hollywood is so environment-concerned.
For instance, thanks to the 2007-released “Evan all-mighty”, 2025 trees have been planted in Virginia. Even better: all the reusable construction material of the movie has been recycled, the steel re-cast and sold (the money went to Habitat for Humanity).
Another one? Global warming will be in the scenario of the seventh season of 24 Hours. Meanwhile, all the cars in the series use biofuel. What did you think? That Jack Bauer would contribute to the greenhouse effect?
Julia Roberts had her house equipped for solar energy (to do the same will cost you only $20 millions).
Daryl Hannah visits all the fast-foods of Colorado, where she lives. Because she likes hamburgers and French fries? No, of course. She recycles their frying oil for her car.
In his helicopter, Harrison Ford hunts polluting ships. He’s so good at it that he has been awarded a great honour: a newly discovered ant from Central America has been named Pheidole Harrisonfordi.
Green is beautiful. And sexy. And fashionable. And it makes sell. The only problem, as demonstrated a study published by the UCLA in November 2006, is that cinema and TV industry is the second polluting agent in California. Just after petrochemical industry.

Based on: ‘Hollywood à la chlorophylle’, Bruno Icher, Libération, August 20, 2007