I’M WRITING AN APPLICATION…
Your name? Your age? Your nationality? Please describe your project in no more than 150 words. Use bullet points wherever possible. Please describe in what way your project is new and original. What are the objectives of the project? How will they be achieved? What activities are planned? Where and when will the activities take place and how long will they last? How will the co-organisers co-operate in the implementation of the project? How will the project implement the communication/dissemination plan? Who will benefit from the project? What is the added value of the co-operation on a European level? What results are anticipated on a long-term basis? Please state briefly and concisely your project’s primary target group, and why your project is aimed at this target group in particular. How will you publicize and raise the profile of your project and its results? How will you involve the media to ensure wide coverage and impact beyond specialist target groups?

The coffee next to you is getting cold. The ashtray is full. It’s already ten days you’re postponing this task. But you have no choice now. The deadline is tomorrow. The application must be sent. What a headache. A few years ago, did you ever imagine that, one day, you would have to write such a thing? Did you ever conceive that art can be described in such terms? You did not study marketing. Yet, that’s now what you have to do. You always wanted to talk frankly about your projects. And here you are… checking carefully the website of the foundation and trying to spot the keywords (intercultural, multicultural, community, conflict, dialogue, reconciliation, civil society…). Yes, you will have to lie.

Setup: one table, one chair, all the spotlights on you. In the background, a big picture filled with application forms. Tell us how you write yours…