HEY, LOOK AT ME! I’M IN A DEMONSTRATION!
So, you’ve debated plenty of subversive ideas. What a satisfaction. Unfortunately, the next step is rather difficult: now, you go public. All busy with your own dream that art has an impact in society, that it has a role to play, that it will make the difference, you hardly notice that nobody gives a shit. An amazing artwork in the public space… and only the usual small crowd of fellow artists, curators, and museum directors marvels – that’s the sad reality. You will say: is it that important? After all, nowadays, thanks to PR and other internet means, “public sphere” tends to get new meanings. The sole reference to the intention of doing art in the public space is enough. Oh, of course, you’ve read Laclau, and Mouffe, and Habermas… and you got pretty good ideas as to what should be done. The problem: apparently, your pretty good ideas don’t seem to be shared by your target, the public. You’ve created this very nice art space that does community projects for youth. Each month, a new artist comes for making something new with the kids. And what happens? They’re not interested. The situation is so disastrous that the municipality, that was generously supporting you, has decided to close your space – a supermarket will be more useful for the district inhabitants. The girl there… she’s not nobody. She’s a performer. It’s now three hours she performs in the street. But the people around look at her as if she was: 1) drunk or crazy; 2) in quest for publicity; 3) transparent. You explain them: “no, no, it’s art”. Then, you get two reactions: 1) people go away with an amused smile (“it’s only art, they’re a bit strange, these artists, it’s nothing important”); 2) they observe the surroundings and try to locate the hidden cameras. What a mess. So, guys, it’s time to really catch attention.

Set up: a square, a tent, banners, indifferent people passing-by, a stage, and a loudspeaker. How does it feel to stimulate the masses?
We promise there will be hot coffee and sausages.